Alan O’Neill


From Financial Services, FMCG, Hospitality, Industrial, IT, Motor, Retail, Telcos, Tourism to Travel and others and with 30+ years of front line board level experience, Alan has lots of no-nonsense expertise with lots to say.

Facilitating multi-million euro businesses to achieve amazing results he knows what it takes to drive change right through a business – from top to bottom… and front to back. Up to 2004, Selfridges for example was a sleeping giant – but in recent years has achieved two significant accolades it’s officially the best department store in the world… and is one of the most profitable department store in the world (per m²). In addition, Covid-19 is causing unprecedented disruption in the market and Alan is supporting many organisations to navigate the challenges posed.

His retail and hospitality experience ranges from food to fashion… luxury to mass… single to multiple site… down-town to travel retail… in Europe, UK, Russia, the Middle East and Far East.

But it’s certainly not just about retail and hospitality. His B2B experience includes international giants like Glanbia, Intel, Kizad, Lavazza, Lufthansa, Moet Hennessy, Nissan, Pepsi, St Gobain,  Symantec, Vodafone, Xerox, etc., where he has brought discipline, rigour and common sense to change projects.

Voice of the Customer


Alan has a reputation for making the complex simple… for being down-to-earth and practical… with a commercial focus that brings everything back to the customer. He’s the strong voice of the customer! So whether the issues are about Change, Vision, Strategy or Structure… or High performance Culture… Leadership… or Customer Service – Alan has stories, models and real-life case studies that will adapt.

It is this unrivalled business acumen that has seen Alan facilitate and speak at conferences in several countries and conduct master-classes with C-level executives. He asks hard and uncomfortable questions, e.g. How do you renew culture and get it ready for emerging global challenges? How do you overcome cynicism and resistance to change? How do you ensure accountability and overcome complacency? How do you build a customer-service culture to drive sales?

Purchase Alan’s book
Dare to Change
Renew your Culture
Think Customer
Business Results

With every engagement, Alan takes time to understand the brief, the challenges, the expected messaging… and builds empathy before meeting his audience. Energetic, passionate and engaging… he will leave your audience with thoughts and challenges – that are guaranteed to provoke, inspire and give hope. He is also a competent conference chair – helping to get the structure, style and content matched to the expected outcome.


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Here are some of the great iconic brands that Alan has had the privilege to work with:

  • Acorn

  • AIB

  • Airplus

  • BoI

  • Future Finance

  • GAM Investment Managers

  • New Ireland

  • NIB

  • NIIB

  • Northern

  • PTSB

  • Ulster

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    • Breedon Cement

    • Errigal Contracts

  • St.Gobain

    • Ballygowan

    • Braun

    • Britvic

    • Bulmers

    • Donnelly

    • Fissler

    • Glanbia

    • Grants

    • Lavazza

    • Moet Hennessy

    • Tayto

    • T&G Woodware

    • Baxter Storey

    • Dalata

    • Gleneagle Group

    • Irish Hotel Federation

    • LVA

    • Monart

    • Ramada Dubai

    • Selfridges Restaurants

    • VFI

    • ADPC

    • Airtricity

    • Design & Display

    • EDF Energy

    • Equilume

    • IMI-CCI

    • Kizad

    • LC Packaging

    • ORM Kitchens

    • Scottish Power

    • Texaco

    • Vonroll

    • Xerox

    • Ford

    • Jardines

    • Leaseplan

    • Mercedes

    • Nissan

    • Renault

    • Subaru

    • TMD Friction

    • Chartered Inst Accountants

    • DNG

    • Fine & Country

    • Getty Images

    • Helen Turkington


    • Landbell

      Law Society

    • Sherry Fitz

    • Wilmington plc

    • Ann Summers

    • AWear

    • Blarney

    • Brown Thomas

    • Cash & Carry Kitchens

    • Chalhoub

    • Circle K


    • deGrisogono

    • Dubai Duty Free

    • Dunnes Stores

    • Eason’s

    • EU Promotions

    • Fortnum & Mason


    • Jimmy Choo

    • Karstadt

    • Leroy Merlin (Adeo Group)

    • Life Pharmacies

    • Mace

    • M&S

    • Musgrave

    • Rustan’s

    • Selfridges

    • Spar

    • Specsavers

    • Superquinn

    • TekZone

    • XL

    • BT Telecom

    • Clavis Insights

    • Converge

    • Dassault 3d Systemes

    • Equant/Orange

    • Intel

    • IT Alliance

    • Lucent

    • Paymentsense

    • Symantec

    • Touch Corp

    • Triangle

    • Vodafone

    • YoyoWallet

    • Failte Irl

    • Aer Lingus

    • DAA International

    • Eirebus

    • Eucon

    • IEC

    • Irish Ferries

    • Lufthansa

    • Sealand

    • UPS

    • ARI

    • Central Bank

    • DAA International

    • DVLA UK

    • Enterprise Boards

    • European Chemicals Agency (ECHA)

    • Nat Children’s Hospital

    • UN (CTBTO)